Originally at Inside VOA’s VOA Buzz, July 12, 2013
For VOA’s Khmer Service, radio remains the most valuable medium for reaching audiences in Cambodia, and with elections only a few weeks away, the Service decided to honor the humble radio with a photo contest that lets listeners share pictures of their favorite device.
To enter the MyRadio photo contest, listeners can simply send in a photo of their radio, a family member’s radio, or any other audio device that they use to listen to VOA Khmer programs. Each day, a winner is chosen and the photo is posted on the VOA Khmer Facebook page as the prize.
“This is an opportunity for us to get to know our audience better, and for them to engage with us,” says Sophat Soeung, the Khmer Service’s new media coordinator. “It is a small thing that acknowledges our loyalty to each other,” he says, “and their photos show that our audiences today access our radio content from a variety of devices – from traditional radio sets, to phone radio, to web streaming on their smartphones.”
More than one in ten adults in Cambodia listen to VOA programs on the radio every week – most on FM affiliate stations, including Beehive Radio and others. VOA Khmer is also broadcast on shortwave, and many of the Service’s Facebook fans say they listen on mobile phones.
The contest was announced on July 4th to celebrate the freedom of uncensored information. On July 8th, the first of the 25 winning photos was published on the Khmer Facebook page. Participants have until July 15th to send in photos, and a winner will be posted every day until early August.